Friday, February 28, 2014

Production management



Q 1. Meaning of production management:
Generally, production management refers to the sound and efficient accomplishment of production activities. Production management is the composition of two words- production and management. In order to understand the meaning of production management we should have knowledge about the words “production" and "management".

Production is associated with two aspects- goods and services. From the view point of goods, production is the fabrication of a physical object through e use of labour, material and equipment with reference to service, production is the discharge of a function which has some utility. Production process of converting inputs into goods and services is illustrated below:




On the other hand, management means the art and science of getting things done through the efforts of other people so as to achieve the desired objectives with efficiency.

By combining the meaning of these two terms we can say that production management is a process applied to the- smooth accomplishment of overall production activities. In other words, production management refers to those activities which ensure the production of goods of right quality at minimum cost.


Q 2. Scope of production management:
By scope we mean the areas with in which certain principles work..In other words, it means the boundaries of any operation. By scope of production management we refer to the activities/ operations which come within the purview of production management.
The scope of production management is very extensive. Because it deals with those activities which directly or indirectly facilitate the creation of form utility. Production management is the sum total of planning, organizing, directing and controlling applied to production operations in order to produce large volume of goods at a minimum cost. As a result, production manager is to keep careful attention on production activities. That is, he is to perform a number of indispensable functions to discharge his responsibility efficiently and effectively. These functions come within the preview of production management.
According to Louis J. Rago, the scope of production management can be examined from three different tasks. These tasks are:
(a) Production engineering task.
(b) Production planning task and
(c) Production control task.
From the engineering point of view, the scope of production management involves plant layout, material handling process planning and product design. On the other hand, from the planning point of view, production management deals with the planning of labour requirements, machine utilization, raw material availability, capital, replacement, quality, time allocation, cost standard etc. lf we judge the scope of production management from controlling view points, it may be said that facilitate the implementation of planning task come within the purview of production management.

Q 3. The current Era of Production management
Almost two and a half centuries have been passed since Adam Smith. Productivity and the total productive capacity have expanded tremendously. During this period, production management has been developing largely as an empirical applied science. The applied science that envisaged by Taylor is really developing. The basic development aspects of production management of current era are briefly discussed below:
l. Emphasis on human relations: Since world war two, managers have become aware of human relations. Harmonious industrial relations increase production efficiency. Industrial psychologists have found relation of morale to production. According to them, emphasis on workers attitude, desire and opinion help to motivate them. Today, most companies are quite conscious of industrial democracy and wider participation of workers in management.
2. Stress on regular research: Another development of post world war two is to the tendency of companies to give stress on regular research. For some reasons, continuous research is indispensable. In modern competitive business world, producers like to satisfy the customers by supplying goods of high quality goods through regular research is a pre condition to exist in the market. Due to technological advancement, no good can remain unchanged: for an indefinite period. Reduction of technological for an indefinite inherent in research.
3. Introduction of Automation: A third aspect of today’s production method is automation. Automation as a production device is used extensively in operations management. lt reduces labour cost. It is highly suitable to produce large volume at minimum time. It also increased the quality of goods. Now—a —days, it is increasingly applied in the field of production.
4. Innovation of computers: A wonderful invention of modern science is computer. lt helps to solves complex problem of production management. It is very fast, time saving and economical device for processing data. It facilitates the task of decision making and model building.
5. Application of operations research: Shortly after world war two, companies have been using statistical and mathematical tools in decision making. These mathematical and statistical tools are termed as operations research. These tools enable managers to make correct and optimum decisions. The applications of operation research tools such as linear programming, simulation are extremely popular in modern industrial enterprises.
6. Introduction of system dynamic: The idea of system is first introduced by an American named prof. J Forrester. According to him, the entire business organization is to be viewed as a whole system. Because various departments of an organization are interconnected and interdependent parts of the whole system. So problems are to be solved from the view point of organization but not from departmental viewpoint. Prof. Forrester introduced computer simulation to achieve system objectives. The concept of system is very popular in the industrially developed countries.
It is obvious that the increased gradual development in production management with make it applied science in future.

Q 4. Decision making in production management
Management’s primary function is to make decisions that determine an organization’s future course of action over both short and long term. There exists a different decision alternative. In the decision making process we select from among these alternatives the course of action to be carried out. In this world of science and technology, correct decision is very important. Because different problems are inherent in the production system. These problems require two major types of decisions one relates to the operation and control of the system.
Long term strategic decisions related to the design of the productive system are:
l. Selection and design of product: Decisions must be taken about product selection and its design. There are strong inter-action between production and A design with productive capacity, and vice-versa.
2. Selection of equipment and processes: Decisions are to be taken about machine technology and process to be used in production. Alternative equipments and processes are available for a given purpose. Management must make decision on the basis of capital commitment and facility design.
3. Design and specification of job: Job design is an integral part of total system ` design. It involves the basic organization work and integrates human engineering data to produce optimally designed jobs.
4. Location of system: Decision about plant location and location of additional production units is very important in production management. Location decisions can be important if the balance of cost factors determined by nearness to market and material supplies is critical.
5. Production design of items processed: Operation manager must make sound decision about production design of items processed. Because cost interacts strongly with design of parts, products, paper work forms or the design of the service offered.
6. Facility layout: Decision related to design capacity, basic models of production, shifts, use of over time and sub contracting must be made. Operations and equipment must be located in relation to each other. Thus, it will minimize overall interaction cost or meet the requirement of complex criterion.

Short run decisions related to day to day operation and control:
l. Inventory and production control: Decisions must be made regarding the allocation of productive capacity, consistent with demand and inventory policy. Possible schedules must be work out. The load on workers and machines and the flow of production must be controlled.
2. Maintenance and reliability of the system: Decisions must be made regarding maintenance effort. In making decisions, the random nature for equipment breakdown and machine down time associated with important costs of loss of sales must be considered.
3. Quality control: Decision must be made to determine and regulate the permissible levels of risk. Because sometimes, bad parts are produced, errors one made and good parts are against probable losses resulting from passing defective material and service.
4. Labour control: Labour is stillthe major cost element in most products and services. Production planning requires an appraisal of the labour components. Thus, much effort has gone into developing work measurement and wage payment system.
5. Cost control and improvement: Supervisors must make day to day decisions that involve the balance of labour, material and some overhead cost. ln controlling the activities, costs may be controlled.

Q 5. Model Definition, model defined
Model defined: The concept of model is not new. They have been with us in one form or another since our childhood. Dolls, toy planes, etc. are models. On the other hand, budget, job description, profit and loss account etc. are only regarded as model. Some definitions on model are quoted below:
l. "A model is a general term denoting any abstract representation of a real situation." — Garrett silver.
2. “Model is always an abstraction to some degree of the real life things or process for which we want to predict the performance." E. S. Buffa.

Model is an artificial laboratory that reflect the relation of different organization activities and where the rational results of inference are examined. Model is a representation of facts and information in a condensed and suirplied form so as to help the decision maker to arrive at certain logical conclusion pertaining to a problem or real life situation.

Q 6. Types of model
Models may be classified according to their ftmctions, purposes, degree of abstraction, procedure of solution, etc. N. P. Loomba has given the following classification of models:-
Criterion of classification
Categories of models

A. Purpose
Descriptive, Explanatory, predictive, pressiption

B. Degree of Abstraction
Physical, schematic, Analogue, mathematical
C. Specified behaviour Charactsistics
Static, Dynamic, Linear to non-linear
D. Degree certainty
Deterministic, probabilistic
E. Procedure or method Of solution
Analytical, Simulation
F. Form of structure
Allocative, Inventory, queuing, replacement, competitive


1. Descriptive model: The model which describes the situation under study is called descriptive model. For example a table showing various demand levels and their respective frequencies, is a descriptive model.
2. Explanatory model: A model which explains behaviour of various components of the system under study is called explanatory model. For example, correlation between share price and earning per share.
3. Predictive model: Predictive model predicts future behaviour of various variables on the basis of their present relationship, e. g. demand forecast. 
4. Prescriptive model: This model suggests the preferred course of action in a given situation, such as linear programming model or inventory model.
5. Physical model: It is also called iconic model. These models are those which look like what they represent. A toy on no plane is an iconic model.
6. Schematic model: lt is closely related to Analogue model} Schematic models represent a system by utilizing a set of properties different from those present in the system. Diagrams, drawings, graphs, flow chart etc. are schematic models.
7. Mathematical model: It is also regarded as symbolic model. Mathematical models are the most abstract models. The model in which symbolism is used to depict factors in a real world situation is called mathematical model.
8. Static model: Static model are concerned with determining an answer for a particular set of fixed conditions that will probably not change significantly in the short run.
9. Dynamic model: Dynamic models take account of time factor and admit the impact of changes generated by time.
l0. Linear model: A linear model is one where each of its components is related to other variables linearly.
11. Non-Linear model: A non-linear model is one in which one or more components of the model exhibit non-linear behavior.
l2. Deterministic model: In deterministic models, variables and their relationships are stated exactly. Conditions of certainty and perfect knowledge are presumed to exist. Same results are always obtained from the same data.
13. Probabilistic model: Probabilistic models are used to deal with those situations in - which outcomes of managerial actions can not be predicted   certainty.
14. Analytical model: In analytical procedure, we get either a general formula which can be used directly to solve a specific problem or we have an algorithm and the algorithm can be applied to solve a specific problem.
15. Simulation: In simulation models, we have neither a formula nor an algorithm. In stead, the model is experimented upon, by inserting into it specific values of controllable variables, under assumed conditions, and then observing their effect on the decision variable. Simulation works efficiently with computers.
16. Allocation model: Allocation models deal with the problem of allocation of scarce resources among competing activities. Transportation model, or the assignment model are examples of allocation model.
17. Inventory model: Inventory models deal with a class of problems involving the storage of idle resource until they are needed.
18. Queuing model: Queuing models help solve a class of problem in which a set of customers arrive service at a set of service facilities.
19. Replacement model: Replacement models serve to solve a class of problems in which equipment or other assets must be replaced because of deterioration or complete failure.
20. Competitive model: Competitive models help analyze those situations in which two or more opponents are involved in choosing rational strategies in order to minimize a measure of effectiveness.


Q 7. Responsibility of production management
The responsibility of production management is inherent in the proper performance of production activities production manager is to take policies to produce goods of right quality and quantity at minimum cost and time. His responsibility is to help the organization to achieve goals. He can discharge this responsibility by performing production activities effectively and efficiently. The responsibility of production manager is often same in different organizations.

The men in staff positions will engage in one or more of the following activity:
1. The determination of the organization’s need for various factors of production.
2. The development of efficient facility layouts.
3. The design of systems for transporting materials, personnel, and clients.
4. The evaluation of alternative capital expenditor proposals.
5. The maintenance of production facilities.
6. The selection of the most economical work methods.
7. The implementation of safety programs.
8. The establishment of work standards.
9. The administration of wage incentive plans.
10. The control of inventory levels.
11. The scheduling of operations.
12. The purchasing of materials, supplies and equipment
13. The application of quality assurance techniques.

Those individuals who hold line positions will ordinarily be expected to do the following:
1. Supervise the work force.
2. Satisfy output requirement. ·
3. Meet schedule completion dates.
4. Control operating costs.
5. Satisfy established quality requirements.
6. Provide staff personnel with needed information.
7. Implement the decisions of staff personnel.

Q 8. Plant Maintenance
Meaning: Machines and buildings are wearing all the time. So they need repairs from time to time. Transportation facilities need continuous lubrication and repairs. Plant services require occasional upkeep. Maintenance consists of all activities required to keep factory buildings, machines, transportation facilities and plant services up to date, efficient, and effective. According to the predetermined standards Gordon B. Carson defines maintenance in the following words:
"The task of maintenance is to keep building and grounds, service equipment, and production machinery in satisfactory condition, according to the standards set by – management.”

Function of maintenance: The maintenance functions are briefly, illustrated in the following manner:
1. Inspect machinery and equipment at such interval that will ensure detection of maladjustment, wear and impending breakdown.
2. Make such repairs, renewals or replacement as will be necessary.
3. Keep systematic records of inspection and repair.
4. Keep records to warm of the necessity for re-inspection.
5. Keep the factory premises clean and in effective working condition.
6. Suggest and assist in developing changes and improvement in the design or machinery and equipment.
7. Put into effect changes and improvements developed.
8. Operate such service activities as may be assigned to the maintenance department.
9. Keep the plant at maximum production efficiency.
10. Ensure the safety of the workforce.
11. Keep adequate stock of spares.
12. Train the maintenance personnel.
13. Keep the machines and equipments in working condition.
14. Minimize the wear and tear and preserve the value of the plant.


Q 9. Preventive Maintenance
Preventive; maintenance is some time termed as planned maintenance or scheduled maintenance or systematic plant maintenance preventive maintenance concerns itself with preventing trouble before it occurs, though all conceived plans of repair, adjustment, over handing and lubrication. Preventive maintenance is intended to prevent future break downs or similar occurrences. This is to say that it is performed on an asset while the asset in still capable of functioning in a satisfactory manner for some time.
Preventive maintenance is based on the idea. "Prevention is better than cure". It is economical than unscheduled maintenance, as we know that "a stitch in time saves nine"


Q 10. Duties of maintenance department
Maintenance is the task keeping the buildings and equipments in a satisfactory condition according to standards set by management. The work is under the control of works, plant or maintenance engineers, who normally reports to the works manager. The main functions, according to Radford and Richardeon, of maintenance department are seven in number. They are:
1. Mechanical maintenance and plant
2. Electrical installation and maintenance.
3. Building additions and maintenance.
4. Plant over hand.
5. Equipment spares store keeping.
6. Plant records.
7. Factory cleaning.

Clande George Jr. classified the duties of maintenance department under five main heads. These are briefly discussed below:
1. Inspection: Inspection from or maintenance stand point is concerned with the t routine and scheduled cheeks of the plans, building and its equipment to keep track of its conditions and to cheek for needed repairs.
2. Engineering: Engineering is concerned with developing changes and improvements in the plant, building, or the operative equipment. Recurring breakdowns in certain equipment may suggest the need for an engineering study by the maintenance department of determine what has caused the difficulty.
3. Production: Production puts into operation the ideas developed by the engineering phase. The production function is also concerned with performing the work suggested by the inspection function as well as performing other tasks. Such as servicing and lubricating equipment.
4. Clerical: Clerical work is largely keeping records of costs, time, progress on jobs, and the like. In addition to these, however, the maintenance department is responsible for maintaining a complete set of records pertaining to the important features of the plant, equipment and other properties.
5. House keeping: House keeping means taking care of the detail of upkeep and cleaning of all buildings, equipments tools and plant facilities.


Q 11. Organization for plant maintenance
Maintenance activity would be headed by a director of maintenance, a junior executive in charge of maintenance department, itself a part of the manufacturing operations division. Hence, the maintenance director receives order and instructions from the vice-president for manufacturing operations and in tum reports to him. Three foremen assist him in planning and controlling the various maintenance department activities. The first of these will be the master mechanic, heading all mechanical maintenance, typically centered around the mechanic shop. The second foreman is in charge of electrical maintenance, including power, lights, signal systems, electronic control, motors, and wiring of the plant. He supervises all electrical repairs from replacing defective building wiring to replacement of defective light switches. The third maintenance supervisor is the general maintenance service foreman, whose special province is building maintenance and care, including janitorial work, ground keeping, plant painting and plant protection activities, among other functions.


Q 12. Production control defined
Production control is a composite word, having composed of two terms- "production" and "control". The term production is used to denote the process of converting raw materials into finished products with the ultimate objective of distributing them to the consumer at a profit. On the other hand, control means measuring activities and correcting deviations according to predetermined standard.
Combining the meaning of these two terms we can say that production control is a set of well defined procedures, the objective of which is to help production of described output at a minimum cost by integrating the elements of production process into a flow without interruption.
Different writers and authorities defined the term in different ways. A few them are quoted below:
1. “Production control is the means by which a manufacturing plan is determined, information issued for its execution and data collected and recorded which will enable the plan to be controlled through all its stages.” —R. B. Rose V
2. "Production control is a directive agency whose purpose, where production is divided into separate operations, is to coordinate those operations in the most effective fashion through the exercise of the functions of planning, scheduling, inspecting, routing, dispatching and observing, with object of producing the described quantity of goods of the right quality at A the correct time and place" — M.C.  Shukla ·

Q 13. Functions and Importance of production control
Functions of production control: Applied to production control the term "function” means the activities which production control performs. The production control department of a modern manufacturing concern performs different functions relating to production- planning and control.
The functions of production control are discussed below:
1. Production planning: Production planning is deciding in advance the effective performance of production operations. Planning of production means- determining in advance what work to do, where to do, when to do, and by whom it is to be done. It also determines what assets to employ in production and how they are to be utilized to execute the production goals. Generally, production planning department make decisions concerning production inputs and its availability, quality per unit, plant capacity, production method, production program, volume of production and the like.
2. Routing: Routing determines where and by whom the work is to be done. Production routine is one of the elements in planned production. It involves the planning of the best sequence of operations to be followed in manufacturing a product, prescribing the path to be followed in the process of production and designing the materials, machines, tools and personnel to be used in course of production.
3. Scheduling: it involves determining when the work is to be done. Scheduling arranges the different operations involved in manufacturing in order of priority, setting down the starting and finishing times for each. It includes the scheduling of materials, pasts, machines and all other requisites of production.
4. Dispatching: It involves the issue of proper orders and instructions to proper persons and departments for carrying out the work according to the production route and schedule establishment. It ensures the proper allocation and movement of materials and store required at every stage, as well- as allocation of machines, tools and personnel required for each operation, so that work proceeds smoothly according to schedule.
5. Progress or Follow up: This is the test function of production control and consists of hastening or expediting the movement of materials and the production process as a whole. It is the function of comparing the achievement with the plan every stage and of taking suitable remedial action if there is any variation from the plan. That is, it includes investigation of the causes of deviations, assisting in their removal and preventing their recurrence.

Importance of production control
The importance of production control will be clear from its contribution. Some of the important contributions of production control are briefly discussed below:
1. Cost estimation: Production control by providing a record of the material used, the machine and man hour required in jobs, helps in the estimation of costs.
2. Regularity and time saving: By planning ahead it ensures order and regularity in production and marked possible proper allocation of work which prevents loss of machine time and man hour and helps fuller utilization of resources.
3. Stimulus to production: Production control not only regulates production but also stimulates it. Dispatching and expediting provide the necessary stimulus to production.
4. Keeping delivery date: Proper schedule of timings are maintained in production. Thus, it is production control which quickens production and keeps delivery dates. Delivering an order on time is obviously important to the customer and to the development of customer- goodwill.
5. Corrective and preventive measures: The follow up process not only expedites work but also focuses attention on irregularities, holds up for taking corrective and preventive actions. It also keeps management informed of the progress of work at every stage.
6. Ensure better quality: Production control ensures the quality of production means of inspection. Inspection is carried out to ensure that finished products conform to the pre determined standard of quality.


Q 14. Types / Forms of production control
Production control methods differ from company to company. This extreme variation is very difficult to describe. However, the most widely used control methods are briefly discussed below:
1. Order control: Order control is used in the intermittent manufacturing concerns. These undertaking produce goods on the basis of orders placed by the customer. It is also true that sometimes companies get Repeat orders for the same thing. In such a , they may make very few things or even nothings, to stock manufactures do not produce goods continuously.
Production is planned individually for each order. Producers make out separate directives to cover every lots production. A separate cost record is kept for every lot order control is very expensive. Because control work is done for every order. Besides, paper work that needed for order control is very costly.

2. Flow control: It is used in the continuous production system. Here production is made on the basis of sales forecast. Manufactures, who make products on production lines, use flow control. That is, flow control is used for line assembled products. Products are produced in parts and assembled at different work stations, when they move through the line, workers stay at separate work stations to assemble the products. The distance of these work stations from each other is only 5 or 6 feet. As soon as a man puts on his part the product moves on and another product comes to him for its parts. Parts and sub assembles must flow to the man along the line at a rate equal to their use. Flow production control must match up the rates of flow of parts, sub assembles and final assembles. In case of flow control, variety of finished products is to be controlled. Flow of parts is to be determined to match their use.

3. Load control: It is closely related to order control. The factory’s load is its work ahead. Loads can be expressed in tons, in dollar value or in time. Time is used for production control purpose. Master schedules are approved after matching their load against the factory’s capacity. Thus, load control refers to schedule making for one or more by important machines. The big key machine is used for many sizes and varieties of products and the load control idea is to allocate its time to jobs. Usually the key machine is a fast producer, such as printing press that prints magazines.

4. Block control:  Block control is the variation of order control. It is used in the men’s cloth industry. Before men’s suits are manufactured, styles and cloth patterns are decided upon, and pictures and samples sent out to the retailers. Retailers make their selections and order the suits they want.
A block is a number of suits the factory can turn out in half a day. Within a block, every suit has its own individual suit number, so that sleeves, pockets, etc, for the suit will be brought together into the right coat. All suits belonging to the same order carry the order number and all suits in the block carry the block number.

Q 15. Steps involved in routing
Steps involved in routing:
1. Analysis of products to determine the requirements of the factor of production.
2. Analysis of production process to determine the best process of production.
3. Analysis of the capacity of individual machine so that it can be utilized fully.
4. Determining the number of works involved in producing a particular commodity.
5. Determining the sequence of production work.
6. Determining the time requirement of processing each product.
7. Determine the economic lot size in production.
8. Determine the accepted level of spoilage.
9. Prepare the production flow chart and route sheet.

Sunday, February 9, 2014

Strategic Management



Strategic Management

1.a. What is strategy?
Ans: A strategy is an action that a company takes to attain one or more of its goals.
ü  It is a large-scale, future oriented plan for interacting with the competitive environment to achieve objectives
ü   It is a framework for managerial decisions
ü   It consists of competitive moves and business approaches to produce successful performance.
1.b What is strategic management?
Ans: Strategic Management is the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives. It is about identifying and describing the strategies that managers can pursue to attain superior performance and a competitive advantage for their organization.
·         It involves long-term, future-oriented, complex decision making and requires considerable resources, top management participation is essential.
·          Strategic management is a three-tier process involving corporate-, business-, and functional-level planners, and support personnel. At each progressively lower level, strategic activities were shown to be more specific, narrow, short term, and action oriented, with lower risks but fewer opportunities for dramatic impact.
1.c. Explain the strategic management process of an organization.
Ans: Strategic management is the process by which managers choose a set of strategies for a company that will allow it to achieve superior performance.
The major components of the strategic management process are:
·         defining the vision, mission and major goals of the organization;
·         analyzing the external and internal environments of the organization;
·         choosing a business model and strategies that align or fit an organization's strengths and weaknesses with external environmental opportunities and threats; and
·         adopting organizational structures and
·         control system to implement the organization's chosen strategy.
The first component of strategic management process is crafting the organization‘s vision, mission and major goals. The first step is to develop a realistic vision for the business. This should be presented as a pen picture of the business in three or more years time in terms of its likely physical appearance, size, activities etc.

The corporate success depends on the vision articulated by the chief executive or the top management. For a vision to have any impact of the employees of an organization it has to be conveyed in a dramatic and enduring way. The most effective visions are those that inspire, usually asking employees for the best, the most or the greatest. Make sure you keep stretch in your vision, communicate it constantly, and keep linking the events of today to your vision, underscoring the relationship between the two.

At General Electric (GE) the vision is ‘We bring good things to life’. The Ford Motor Company vision is ‘to become the world's leading consumer company for automotive products and services’.


2. a. Distinguish between internal and external environment.
internal Environment
1.       Depicts quantity and quality of company’s financial, human, and physical resources
2.       Asses company/’s strengths and weaknesses
3.       Contrasts past successes and concerns with current capabilities to identify future capabilities

External Environment
1.       Consists of all conditions and forces affecting firm’s strategic options and define its competitive situation
2.       includes three interactive segments w remote, industry, and operating environments

2. b. Write strategic implications of the following-
i. Value chain model
The term value chain describes a way of looking at a business as a chain of activities that transform inputs into outputs that customer’s value.

·         Focuses on how a business creates customer value by examining contributions of different internal activities to that value.
·         Divides a business into a set of activities within the business
                - Starts with inputs a firm receives
                - Finishes with firm’s products or services and after-sales service to customers
·         Allows for better identification of a firm’s strengths and weaknesses since the business is viewed as a process

Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Influential work by Michael Porter suggested that the activities of a business could be grouped under two headings:
(1) Primary Activities - those that are directly concerned with creating and delivering a product (e.g. component assembly); and
(2) Support Activities, which whilst they are not directly involved in production, may increase effectiveness or efficiency (e.g. human resource management). It is rare for a business to undertake all primary and support activities.
Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best provided by others ("out sourced").

The Value Chain
- Support Activities General Administration
- Human Resource Management
- Research, Technology, and Systems Development
- Procurement
- Inbound logistics- Operations - Outbound logistics- Marketing and Sales – Services


ii. Resource based view (R & V) model
Ans: Firms differ in fundamental ways because each firm possesses a unique “bundle” of resources —- tangible and intangible assets and organizational capabilities to make use of those assets

The Three Basic Resources
a) Tangible assets/resources are those which are the easiest to identify and often found on a firm’s balance sheet. They include physical and financial assets. For example, land, buildings, plant, equipment, inventory, money, production facilities, raw materials and financial resources
Company Examples: Hampton Inn’s reservation, Ford Motor’s cash reserves, 3M‘s patents, Georgia Pacific’s land holdings
b) Intangible assets/resources are the non-physical entities that are the creation of a company and its employees, such as brand names, reputation, employee knowledge gained from experience, and the intellectual property of the company, including patents, copyrights, and trademarks
Company Examples: Budweiser’s brand name, Dell Computer’s reputation, Nike's advertising with LeBron James, Katie Couric as NBC‘s “Today” host
c) Organizational capabilities are the skills that are used to transform inputs into outputs by combining assets, people, and processes. For example, Dell Computer’s customer service, Wall-mart’s purchasing and inbound logistics, Sony’s product development process, and Coke-’s global distribution coordination.

Summary of Resource-Based Model of Above-Average Returns
Identity & Study –
Resources
Inputs into a firm’s production process.

Determine-
Capability
Capacity of an integrated set of resources to integratively perform a task or activity.

Determine-
Competitive Advantage
Ability of a firm to outperform its rivals
Locate-
An attractive industry
An industry with opportunities that can be exploited by the firm’s resources and capabilities
Select & Act-
Strategy Formulation and Implementation
Strategic actions taken to earn above-average returns.
Enjoy—Superior returns



3.       short notes:
3. a. Valuable resources
Firms differ in fundamental ways because each firm possesses a unique “bundle” of resources —- tangible and intangible assets and organizational capabilities to make use of those assets
The Three Basic Resources
a) Tangible assets/resources are those which are the easiest to identify and often found on a firm’s balance sheet. They include physical and financial assets. For example, land, buildings, plant, equipment, inventory, money, production facilities, raw materials and financial resources
Company Examples: Hampton Inn’s reservation, Ford Motor’s cash reserves, 3M‘s patents, Georgia Pacific’s land holdings
b) Intangible assets/resources are the non-physical entities that are the creation of a company and its employees, such as brand names, reputation, employee knowledge gained from experience, and the intellectual property of the company, including patents, copyrights, and trademarks
Company Examples: Budweiser’s brand name, Dell Computer’s reputation, Nike's advertising with LeBron James, Katie Couric as NBC‘s “Today” host
c) Organizational capabilities are the skills that are used to transform inputs into outputs by combining assets, people, and processes. For example, Dell Computer’s customer service, Wall-mart’s purchasing and inbound logistics, Sony’s product development process, and Coke-’s global distribution coordination.


3.b Corporate Strategy - is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a "mission statement".

3.c Operational Strategy - is concerned with how each part of the business is organized to deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resource, process, people etc.

3.d. Strategic alliance/ partnership
Strategic alliances are cooperative agreements between companies from different countries that are actual or potential competitors.
- Agreement between companies of different countries that may also be competitors
- Agree to cooperate on a particular problem (e.g. developing a new product)
- e.g. Motorola and Toshiba to produce microprocessors, Eastman Kodak and Canon to produce copiers for Kodak.
The advantages of alliances are that they facilitate entry into foreign markets, enable partners to share the fixed costs and risks associated with new products and processes, facilitate the transfer of complimentary skills between companies, and help companies establish technical standards.

The drawback of a strategic alliance are that the company risks giving away technological know-how and market access to its alliance partner while getting very little in return. The disadvantages associated with alliances can be reduced if the company selects partners carefully, paying close attention to reputation, and structures the alliance so as to avoid unintended transfers of know-how.


3.e. Strategic business unit (SBU)
Strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.

An SBU may be a business unit within a larger corporation, or it may be a business unto itself. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability. General Electric is an example of a company with this sort of business organization. SBUs are able to affect most factors which influence their performance. Managed as separate businesses, they are responsible to a parent corporation.

3.f. Strategic planning is the managerial process of developing and maintaining a viable fit between the organization’s objectives, skills, resources and its changing market opportunities.
The aim of strategic planning is to shape the company’s businesses and products so that they yield target profits and growth.
The most large companies consist of four organizational levels:
ü  Corporate level
ü  Division level
ü  Business Level
ü  Product Level


3. g. Backward, forward and horizontal integration
Backward Integration is a type of Vertical Integration in which a consumer of raw material acquires its suppliers, or sets up its own facilities to ensure a more reliable or cost – effective supply of inputs.”
The process of Backward Integration involves in integrating of the supply chain within the corporate family. Decision of Backward Integration is made usually considering the following:
1. In the strategy development process, Backward Integration may be considered as a strategic choice.
2. When analyzing industry dynamics, using Porter’s five forces model, Backward Integration is an action to decrease the bargaining power of the supplier.
3. Backward Integration may be a path for reducing Transaction Costs.

Forward Integration is a business model whereby a company takes direct control of how its products are distributed. For example, a company may market its products directly to consumers rather than selling them to a retailer. Alternatively, forward integration may involve the company simply acquiring the retailer.
Horizontal integration: The term horizontal integration describes a type of ownership and control. It is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a firm is being taken over by, or merged with, another firm which is in the same industry and in the same stage of production as the merged firm, e.g. a car manufacturer merging with another car manufacturer. In this case both the companies are in the same stage of production and also in the same industry. This process is also known as a "buy out" or "take-over". The goal of horizontal integration is to consolidate like companies and monopolize an industry.



4.a. How could you assess the impact of micro environmental factors on your business? Explain Michel Porter’s five forces model.
Ans. The main technique used to analyze competition in the industry environment is the five forces model. Five forces model a framework developed by Michael E. Porter that focuses on the five forces that shape competition within an industry: risk of entry by potential competitors; intensity of rivalry among established companies in an industry; bargaining power of buyers; bargaining power of suppliers; and threat of substitute products. The five Forces are ---
                i. the risk of new entry by potential competitors,
                ii. the extent of rivalry among established firms,
                iii. the bargaining power of buyers,
                iv. the bargaining power of suppliers, and
                v. the threat of substitute products.







Bargaining power
 


Bargaining power
 
 
The stronger each force is, the more competitive the industry and the lower the rate of return that can be earned.
i) The risk of entry by potential competitors is a function of the height of barriers to entry. The higher the barriers to entry are, the lower is the risk of entry and the greater are the profits that can be earned in the industry.

Barriers to entry factors make it costly for companies to enter an industry. Risk of Entry by Potential Competitors
1. Brand Loyalty: brand loyalty buyers’ preference for the products of any established companies.
2. Absolute Cost Advantages: absolute cost advantage "superior position relative to potential entrants who cannot expect to match the established company’s lower cost structure; derives from superior production operations, control of particular inputs for production, and access to cheaper funds.
3. Economies of Scale: economies of scale the relative cost advantages associated with large volumes of production that lower a company/’s cost structure
4. Customer Switching Costs: switching costs "the costs (in terms of time, energy, and money) to the consumer of switching from the products offered by one company to the products offered by a new entrant, or from a product based on one technological standard to a product based on another.
5. Government Regulation

ii) The extent of rivalry among established companies is a function of an industry's competitive structure, demand conditions, and barriers to exit. Strong demand conditions moderate the competition among established companies and create opportunities for expansion. When demand is weak, intensive competition can develop, particularly in consolidated industries with high exit barriers.

Rivalry the competitive struggle between companies in an industry to gain market share from each other.
Rivalry among Established Companies
                a. industry Competitive Structure: competitive structure the number and size distribution of companies in          an industry
                b. Industry Demand
                c. Exit Barriers: exit barriers "economic, strategic, and emotional factors that keep companies from         leaving an industry
iii) Bargaining power of buyers the ability of buyers to bargain down prices charged by companies in the industry or to raise the costs of companies in the industry by demanding better product quality and services.
Buyers are most powerful when a company depends on them for business but they themselves are not dependent on the company. In such circumstances, buyers are a threat.

iv) Bargaining power of suppliers the ability of suppliers to raise input prices or to raise the costs of the industry in other ways. Suppliers are most powerful when a company depends on them for business but they themselves are not dependent on the company. In such circumstances, suppliers are a threat.

v) Substitute products are the products of companies serving customer needs similar to the needs served by the industry being analyzed. The more similar the substitute products are to each other, the lower is the price that companies can charge without losing customers to the substitutes.
Substitute products the products of different businesses or industries that can satisfy similar customer needs.

vi) Complementary products: Some argue for a sixth competitive force of some significance: the power, vigor, and competence of complementors. Powerful and vigorous complementors may have a strong positive impact on demand in an industry. ’
Complementors "companies that sell products that add value to (complement) the products of companies in an industry because when used together, the products better satisfy customer demands.


4.b. Briefly describe the generic strategies.
Ans: Generic strategies are the strategies that all businesses can pursue regardless of whether they are manufacturing, service, or nonprofit. They can be pursued in different kinds of industry environments and result from a company’s consistent choices on product, market, and distinctive competencies. Generic strategies may be of the following types:

a) Cost Leadership
§  To establish a cost structure that allows the company to provide goods and services at lower unit costs than competitors
§  For example --
o   if rivals charge similar prices, the cost leader achieves superior profitability.
o   The cost leader is able to charge a lower price than competitors.

b) Differentiation
§  To create a product that customers perceive as different or distinct in an important way
§  For example --
o   Premium price
o   increased revenues = superior profitability
c) Focus
§  Serving the needs of a specific market segment
o   Geographic
o   Type of customer
o   Segment of the product line
§  After choosing a market segment, a focused company positions itself using either
o   Low-cost OR differentiation

5. Conduct PEST analysis to assess the impact of micro environmental factors on business.
Ans: PEST Analysis
The PEST analysis is a business measurement tool. it is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business.
PEST analysis is used ---
·         in the workshop sessions.
·         in the brainstorming meetings.
·         in the business and strategic planning, marketing planning, business and product development and research reports.
·         for team building games.
PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business.

Identifying PEST influences is a useful way of summarizing the external environment in which a business operates. However, it must be followed up by consideration of how a business should respond to these influences.

The table below lists some possible factors that could indicate important environmental influences for a business under the PEST headings:

Political / Legal

Economic
Social
Technological

Environmental regulation and protection
Economic growth (overall; by industry sector)
income distribution (change in distribution of disposable income;

Government spending on research
Taxation (corporate;
consumer)
Monetary policy (interest rates)

Demographics (age
structure of the population; 
gender; family size and composition; changing nature of occupations)
Government and industry
focus on technological effort

International trade regulation
Government spending (overall level; specific spending priorities)
Labor / social mobility
New discoveries and development
Consumer
protection
Policy towards unemployment (e.g
(minimum wage, unemployment benefits, grants)
Lifestyle changes (e.g. Home working, single
households)


Speed of technology transfer
Employment Law
Taxation (impact on consumer disposable income, incentives to invest in capital equipment corporation tax rates)
Attitudes to work and  leisure

Rates of technological obsolescence
Government
Organization/attitude
Exchange rates (effects on
demand by overseas customers;
effect on cost of imported
components)

Education
Energy use and cost
Competition
regulation
Inflation (effect on costs and selling prices)
Stage of the business cycle
(effect on short-term business performance)
Economic “mood”- consumer confidence
Fashions and fads

Health and welfare

Living conditions (Housing, amenities, pollution)
Changes in material sciences

Impact of changes in information technology

Internet

6. a. A modern SBU is customer oriented- Do you agree this statement? Why or why not?
Establishing Strategic Business Units (SBUs)
·         Most companies operate several businesses.
·         Companies often define their businesses in terms of products.
·         A business must be viewed as a customer-satisfying process, not a goods-producing process.
·         Because products are transient; basic needs and customer groups endure forever.




6.b. Assess the overall business performance of a hypothetical company through BCG matrix.
Boston Consulting Group Approach


·         The Boston Consulting Group (BCG). a leading management consulting firm, developed and popularized the growth-share matrix shown in Figure.
·         The vertical axis, market growth rate. refers to the SBU's annual growth rate of the market in which it operates.
·         The horizontal axis, relative market share, refers to the SBU’$ market share relative to that of the largest competitor.

 
 
Market Growth Rate
High
Stars
Question Marks
Low
Cash Cow
Dogs

                                Relative Market Share

The growth-share matrix is divided into four cells, each indicating a different type of business:

Question Marks:
Question Marks are company businesses that operate in high-growth markets but have low relative market shares. Most businesses start off as a question mark in that the company tries to enter a high-growth marker in which there is already a market leader. A question mark requires a tot of cash, since the company has to add plants, equipments and personnel to keep up with the fast-growing market, and additionally it wants to overtake the market leaders. Such business follows more investment policy.

Stars: If the question mark business is successful, it becomes a star. A star is the market leader in a high-growth market. If the company spends substantial funds to keep up with the high market growth and fight off competitors‘attacks, Stars are usually profitable and become the company’s future cash cows.

Cash Cow: When a market’s annual growth rate falls to less than l0%, the stars becomes a cash cow if it still has the largest relative market share. A cash cow produces a lot of cash for the company. In such a situation the company does not have to finance a lot of capacity expansion because the market’s growth rate has slowed down. And since the business is the market leader, it enjoys economies of scale and higher profit margins. The company uses its cash cow businesses to pay its bills and support the stars, question marks and dogs, which tend to be cash hungry.

Dogs: Dogs describe company businesses that have weak market shares in low-growth markets. Dogs typically generate low profits or losses. Dog businesses often consume more management time than they are worth and need to be phased down or out.

Limitations of BCG Matrix
The BCG Matrix produces a framework for allocating resources among different business units and makes it possible to compare many business units at a glance. But BCG Matrix is not free from limitations, such as-
1. BCG matrix classifies businesses as low and high, but generally businesses can be medium also. Thus, the true nature of business may not be reflected.
2. Market is not clearly defined in this model.
3. High market share does not always leads to high profits. There are high costs also involved with high market share.
4. Growth rate and relative market share are not the only indicators of profitability. This model ignores and overlooks other indicators of profitability.
5. At times, dogs may help other businesses in gaining competitive advantage. They can earn even more than cash cows sometimes.
6. This four-celled approach is considered as to be too simplistic.

6.c. Write the business implications at the Ansoff’s matrix.
To portray alternative corporate growth strategies, Igor Ansoff presented a matrix that focused on the firm's present and potential products and markets (customers). By considering ways to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations. Ansoff's matrix is shown below:
Ansoff Matrix

Existing Products
New Products
Existing Markets
Market Penetration
Product Development
New Markets
Market Development
Diversification

Ansoff's matrix provides four different growth strategies:
  • Market Penetration - the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share.
  • Market Development - the firm seeks growth by targeting its existing products to new market segments.
  • Product Development - the firms develops new products targeted to its existing market segments.
  • Diversification - the firm grows by diversifying into new businesses by developing new products for new markets.
Selecting a Product-Market Growth Strategy
The market penetration strategy is the least risky since it leverages many of the firm's existing resources and capabilities. In a growing market, simply maintaining market share will result in growth, and there may exist opportunities to increase market share if competitors reach capacity limits. However, market penetration has limits, and once the market approaches saturation another strategy must be pursued if the firm is to continue to grow.

Market development options include the pursuit of additional market segments or geographical regions. The development of new markets for the product may be a good strategy if the firm's core competencies are related more to the specific product than to its experience with a specific market segment. Because the firm is expanding into a new market, a market development strategy typically has more risk than a market penetration strategy.

A product development strategy may be appropriate if the firm's strengths are related to its specific customers rather than to the specific product itself. In this situation, it can leverage its strengths by developing a new product targeted to its existing customers. Similar to the case of new market development, new product development carries more risk than simply attempting to increase market share.

Diversification is the most risky of the four growth strategies since it requires both product and market development and may be outside the core competencies of the firm. In fact, this quadrant of the matrix has been referred to by some as the "suicide cell". However, diversification may be a reasonable choice if the high risk is compensated by the chance of a high rate of return. Other advantages of diversification include the potential to gain a foothold in an attractive industry and the reduction of overall business portfolio risk.



7. a. Define competitive advantage.
Ans: In order to achieve a competitive advantage, a company needs to pursue strategies that build on its existing resources and capabilities and formulate strategies that build additional resources and capabilities (develop news competencies) . The source of a competitive advantage is superior value creation. To create superior value, a company must lower its costs or differentiate its product so that it creates more value and can charge a higher price, or do both simultaneously.

7.b. Explain how competitive advantages can be developed so implication of functional level strategies.
Ans: The four generic building blocks of competitive advantage are efficiency, quality, innovation, and responsiveness to customers. A company can build competitive advantage through functional-level strategies in the following ways.

i) By Achieving Superior Efficiency
Superior efficiency enables a company to lower its costs. A company can increase efficiency through a number of steps:
·         Exploiting economies of scale and learning effects,
·         Adopting flexible manufacturing technologies,
·         Reducing customer defection rates,
·         Implementing just-in-time systems.
·         Getting the R&D function to design products that are easy to manufacture,
·         Upgrading the skills of employees through training,
·         Introducing self-managing teams,
·         Linking pay to performance,
·         Building a company wide commitment to efficiency through strong leadership, and
·         Designing structures that facilitate cooperation among different functions in pursuit of efficiency goals.

ii) By Achieving Superior Quality
Superior quality the customer’s perception of a product when there is greater value in the attributes of that product compared to the same attributes in rival products.
Superior quality can help a company lower its costs and differentiate its product and charge a premium price. Achieving superior quality demands an organization-wide commitment to quality and a clear focus on the customer. It also requires ---
·         Metrics to measure quality goals and incentives that emphasize quality,
·         Input from employees regarding ways in which quality can be improved,
·         A methodology for tracing defects to their source and correcting the problems that produce them,
·         Rationalization of the company's supply base,
·         Cooperation with the suppliers that remain to implement total quality management programs.
·         Products that are designed for case of manufacturing, and
·         Substantial cooperation among functions.

iii) By Achieving Superior Innovation --- Innovation the act of creating new products or processes.
Superior innovation
The failure rate of new-product introductions is high due to factors such as uncertainty, poor commercialization, poor positioning strategy, slow cycle time, and technological myopia.
To achieve superior innovation, a company must build skills in basic and applied research; design good processes for managing development projects; and achieve close integration between the different functions of the company, primarily through the adoption of cross-functional product development teams and partly parallel development processes.
Process innovation is the development of a new process for producing products and delivering them to customers.
Product innovation is the development of products that are new or have superior attributes to existing products.

iv) By achieving Superior Responsiveness to Customers
A. Customer Focus
1. Leadership
2. Employee Attitudes
3. Bringing Customers into the Company

B. Satisfying Customer Needs
l. Customization
2. Response Time

To achieve superior responsiveness to customers often requires that the company achieve superior efficiency, quality, and innovation. To achieve superior responsiveness to customers, a company needs to give customers what they want when they want it. It must ensure a strong customer focus, which can be attained through leadership; train employees to think like customers and bring customers into the company through superior market research; customize the product to the unique needs of individual customers or customer groups; and respond quickly to customer demands.

               
8. a. Define and illustrate the following strategies:
i. International strategies
International strategy is a strategy by which companies try to create value by transferring valuable competencies and products to foreign markets where indigenous competitors lack those competencies and products. Product development functions tend to be centralized at home; manufacturing and marketing functions tend to be established in each major country where business is done. Companies pursuing an international strategy transfer the skills and products derived from distinctive competencies to foreign markets, while undertaking some limited local customization. In case of international strategy
- Usually product development is centralized and at home country while manufacturing and marketing maybe established in the country of business,
- Some local customization may be there
- Head office is fully in control of operations
- Suitable when low pressure for cost reduction and local responsiveness
- e.g. McDonalds, IBM, Toys ‘R’ Us, etc.

ii. Multi-domestic strategies
Multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and their marketing strategy to thatch different national conditions. Production, marketing, and R&D; activities tend to be established in each major national market where business is done. Companies pursuing a multi-domestic strategy customize their product offering, marketing strategy, and business strategy to national conditions.
- When maximum local responsiveness achieved
-They extensively customize product offering and marketing strategy in different national conditions
- They establish complete set of value creation activities like production, marketing and R&D in each country they operate.
- Can‘t realize experience curve and location economy and have to charge high price.
- Each national subsidiary functions in autonomous manner
- Suitable when there is high pressure for local responsiveness and low pressure for cost reduction
- e.g. HSBC, Caterpillar

iii. Global strategies
Global strategy is a strategy by which companies focus on increasing profitability by reaping the cost reductions that come from experience curve effects and location economies; that is, their business model is based on pursuing a low-cost strategy on a global scale.
- Focus on cost reduction through learning effect and location economies
- Production, marketing and R&D are located in a few favorable locations
- Low customization to benefit from experience curve
- Support aggressive pricing in world market
- Suitable when high pressure for cost reduction and low pressure for local responsiveness
- E.g. lntel, Motorolla, Nokia etc.

iv. Transnational strategies
Transnational strategy (MNC) "the strategy by which companies simultaneously seek to lower costs, be locally responsive, and transfer competencies through global learning. Many industries are now so competitive that companies must adopt a transnational strategy. This involves a simultaneous focus on reducing costs, transferring skills and products, and local responsiveness. Implementing such a strategy may not be easy. The most attractive foreign markets tend to be found in politically stable developed and developing nations that have free market systems and where there is not a dramatic upsurge in either inflation rates or private sector debt.
- Has concern for both cost reduction and local responsiveness
- Distinctive competencies found in one country are shared in other county of business
- Flow of skills and product offerings and skills is in both way
- Suitable when high pressure for both cost reduction and customer responsiveness
- e.g. Uniliver, BAT, etc.

               
8.b. Explain how profitability can be achieved.
For some companies, international expansion represents a way of earning greater returns by transferring the skills and product offerings derived from their distinctive competencies to markets where indigenous competitors lack those skills.

Profiting front global expansion
a. Realizing location economies --- Location economies are the economic benefits that arise from performing a value creation activity in the optimal location for that activity, wherever in the world that might be. Because of national differences; it pays a company to base each value creation activity it performs at the location where factor conditions are most conducive to the performance of that activity. This strategy is known as focusing on the attainment of location economics. Locating a value creation activity in the optimal location for that activity. Benefits are: Low cost of value creation, Enable differentiation

b. Moving down the experience curve --- By building sales volume more rapidly, international expansion can assist n company in the process of moving down the experience curve through economies of scale and learning effects.

c. Transferring distinctive competencies --- Distinctive competencies are the unique strengths that allow a company to achieve superior efficiency, quality, innovation, or customer responsiveness, e.g. Pizza Hut,
McDonald’s.

d. Leveraging the Skills of Global Subsidiaries


8.c. Which modes are more effective to enter international market?
Ans: There are live different ways of entering a foreign market: exporting, licensing, franchising, entering into a joint venture, and setting up a wholly owned subsidiary. The optimal choice among entry modes depends on the company's strategy.

Choice of mode of entry
i. Exporting (can realize location economy and experience curve, but high cost of transport and trade barriers are there)

ii. Licensing is an arrangement whereby a foreign licensee buys the rights to produce a company’s products in the licensee’s country for a negotiated fee. (Suitable for production oriented business, low development cost and risk, but can’t realize location and experience curve and lack control over technology, so easily copied)

iii. Franchising is a specialized form of licensing in which the franchiser sells intangible property (i.e. a trademark) to the franchisee, and also insists that the franchisee agree to abide by rules as to how it does business. (Suitable For service oriented business, low development cost and risk, but lack of control over quality)

iv. Joint venture (gives access to local partner’s knowledge, low development cost and risk, and political acceptability, but can’t realize experience curve and location economy and lack of control over technology)

v. Wholly owned subsidiary is a subsidiary of which the parent company owns l00 percent of the stock. (gives protection of technology, allows global strategic coordination and can realize location and experience curve economy, but high cost and risk)